William Hill Poker is one of the oldest and largest bookmakers in the U.K. Now part of the booming iPoker network, traffic and promotions at William Hill are top notch and a massive $16 million in prize money is guaranteed every month on the network.

Given its U.K. origins, William Hill Poker is a popular poker room for British players (and European players in general).  The busiest traffic here is around European peak hours.

Because of the prominent sportsbook and the tendency for the punters to drift over to the poker room for a few hands, the Will Hill tables are usually filled with wild and loose players. Play in general is considered pretty loose with tons of easy games, especially at the micro stakes.

The software is decent and the lobby got a well-deserved makeover in 2009, giving it a smarter  look and making finding tournaments easier. Multi-currency deposit and play is also available, as is a wide range of games and sit-and-gos.

Games offered are Texas Hold’em, Omaha, Omaha Hi-Lo, Seven-Card Stud, Seven-Card Stud Hi-Lo and Five-Card Stud. William Hill Poker also offers high-stakes blackjack, casino games and sports betting.

Real-money player statistics as of January 2011 show 10000 ring-game players at peak hours and 55000 tournament players at peak hours.